PLENARY SESSION N.1
Key Note Speaker: Prof. ERIC ARNOULD
Dr. Eric Arnould is Professor of Marketing at the Aalto University Business School and Adjunct Professor at EMLYON France. He formerly held a social science chair in Danish Institute for Advanced Studies (DIAS). He has pursued a career in applied social science since receiving his BA in 1973, receiving a PhD in anthropology from the University of Arizona in 1982. Eric’s research on consumer culture, cultural marketing strategy, qualitative research methods, services marketing and marketing and development appears in over 90 articles and chapters in major social science and managerial periodicals and books.